SPTM 421 emphasizes the application of data analytics and business intelligence concepts to the sport industry. Major topics covered include:
Week 1 – Evolution and Impact of Business Analytics in Sport
Week 2 – Working with Quantitative Data in MSExcel
Week 3 – Working with Quantitative Data in R
Week 4 – Data Acquisition through Data Scraping and Data Mining
Week 5 – Data Analytics and Ticketing Pricing
Week 6 – Customer Relationship Management and Fan Engagement Analytics
Week 7 – Ticket Sales and Servicing Analytics
Week 8 – Digital Sport Marketing and Data Analytics
Week 9 - Corporate Partnership Value Measurement and Data Analytics
Week 10 – Data Analytics and Sport Team Building
Week 11 – Data Visualization and Data Driven Storytelling
Week 12 - Data Analytics and Ancillary Revenue Sources (Merchandising, Concessions, Parking, etc.)
Week 13-14 – Student Presentations of Sport Data Analytics Projects